'Meth. We're on it' – South Dakota's new public health ads raise eyebrows

State launches series of ads to help tackle methamphetamine addiction – but tagline causes amusement on social mediaSouth Dakota’s governor, Kristi Noem, was hoping a new ad campaign would draw attention to methamphetamine addiction in her state. It worked, but perhaps not in the way she intended.The campaign’s slogan, unveiled this week, bluntly, if not quite clearly, lays out the issue: “Meth. We’re on it.” The words are laid over the outline of the state in one poster, and appear on pictures of people from various walks of life in others. Continue reading…
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