Kate’s first official outing in Amaia mask leads to spike in ‘ditsy print’ searchCoronavirus – latest updatesSee all our coronavirus coverageIt is a truth universally acknowledged that anything the Duchess of Cambridge wears sells out. In the past week the so-called “Kate effect” was put to public health use when she was photographed, for the first time, wearing a face mask.The £15 mask, from the London-based childrenswear brand Amaia, swiftly sold out, while the digital fashion aggregator Lyst reported a 185% spike in searches for “floral”, “liberty print” and “ditsy print” face masks within 24 hours. Continue reading…
Via: Duchess of Cambridge floral mask prompts face covering to sell out
Categories: English News