The virility drug, soon to be available over the counter in the UK, is a phenomenal success story, despite being the butt of many jokes. In 25 years, it’s also changed how we talk about male impotenceIt all began 25 years ago in Britain. The UK division of the American pharmaceutical giant Pfizer was running trials on a new drug for the treatment of angina. It was called UK-92480 and it wasn’t pulling up any trees.But if UK-92480 failed with the heart, the symbolic home of love, it made a big impact on another organ, one with a rather more prosaic association with romance. Male participants in the trials reported a pronounced side-effect: erections. A lot of trees, and other things, were about to be pulled up. Continue reading…
Via: Viagra: the little blue pill that revolutionised our sex lives | Observer profile

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