Broadcaster raises cost to £5m making series most lucrative for broadcaster since Big BrotherChannel 4 is on the hunt for a new sponsor for The Great British Bake Off at a pumped up price, after the new-look show defied critics and proved to be the broadcaster’s biggest hit in decades.Sponsors Lyle’s golden syrup and baking product maker Dr Oetker are understood not to be seeking to renew their one-year deal, which turned out to be a bargain given the huge success of Channel 4’s first series. Continue reading…
Via: Channel 4 hits sweet spot with Bake Off as it seeks new sponsor
Categories: English News