Channel 4 hoped to cash in show’s popular status but advertisers have been cautiousChannel 4’s hopes that Bake Off will recoup the £25m a year it needs to break even have risen following a string of mouth-watering reviews ahead of its return to TV next week, but a deteriorating advertising market threatens to leave it with a soggy bottom.The broadcaster has looked to cash in on Bake Off’s status as the biggest show on British TV – more than half the viewing public watched the final of the last series on the BBC – pushing premium-priced ad slots to recover the £75m it paid to air the show for the next three years. Continue reading…
Via: Bake Off hopes positive reviews will boost ad revenue
Categories: English News