Harry Potter, The Hunger Games, Twilight: only a few years ago young adult fantasy films were massive – but times, and teenagers, have changedTanya Seghatchian started working at Heyday Films in 1997. Heyday, a new, small studio, had landed a deal with cinematic giants Warner Brothers as their UK eyes and ears. “Listen,” a friend told her. “This deal will only last if you find Warner Bros the equivalent of the Bond franchise.” Seghatchian was disheartened: until she heard of a children’s book about a boy wizard, called Harry Potter and the Philosopher’s Stone: it was the first of a series.Warner Brothers were less sure that a children’s series could be the basis for the blockbuster franchise they envisioned. “Family entertainment was not at the centre of film culture in the way it is now,” Saghatchian told the Guardian in 2011. “I knew its appeal might reach more than just children.” Continue reading…
Via: The kids aren't alright: is the YA movie boom over?

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