The brand, which combines technology with traditional shopping habits, has revolutionised the omnichannel experienceThread.com, the menswear fashion e-commerce company that offers a bespoke shopping service to its customers by combining AI with a personalised stylist service, is on track to become a major player on the fashion landscape after securing £16.7m in funding from the H&M group.Established six years ago by Kieran O’Neill and Ben Phillips, CEO and CTO respectively, the brand has spent much of its early stages in development, fine-honing its algorithms and perfecting its offering. Customers are asked to subscribe and register their personal details and preferences, which thereafter are used to tailor the fashion items presented to them, aiming to cut down on exhaustive scroll time and target what individuals are looking for. The tech side of things is complemented by real personal stylists, rather than robots, who are on hand to offer advice and help customers consider options they might not have previously thought of, essentially acting as a membership service with no membership fee. Continue reading…
Via: All sewn up: online fashion platform Thread.com scoops H&M funding
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PIERS MORGAN: A phone call I received from a fired-up Trump should be a warning to Democrats
President Trump called me for a chat on Saturday. It was our first conversation since he unfollowed me on Twitter in April after I wrote a Mail column telling him to ‘Shut the f*ck up Read more…