Both feature school plays and samey straplines, but Sainsbury’s is ‘not worried’When Sainsbury’s signed up the director of the Hollywood hit The Greatest Showman to make its Christmas campaign the grocer probably thought it had the festive season all wrapped up.The only problem is the campaign, which breaks on social media and during ITV’s Coronation Street on Monday, bears an uncanny resemblance to an ad recently put out by the perennial Christmas campaign winner John Lewis. Continue reading…
Via: Deja vu: Sainsbury's Christmas ad smacks of John Lewis campaign

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