Ex-WPP chief says marketers are turning to Instagram and predicts more digital growthAdvertisers are declining to join the backlash against Facebook, according to Sir Martin Sorrell, despite a year of scandal at the social networking giant.Facebook still enjoys a near-duopoly over digital advertising alongside Google, even though investors have wiped nearly a third off the company’s value this year. The firm has faced criticism over the distribution of fake news on its platform and the revelation that the personal Facebook data of 50 million people was improperly obtained by Cambridge Analytica, a political consultancy that went on to work for Donald Trump. Continue reading…
Via: Sir Martin Sorrell: Facebook row hasn't deterred advertisers
Categories: English News