{"id":118005,"date":"2019-11-08T01:01:10","date_gmt":"2019-11-08T00:01:10","guid":{"rendered":"https:\/\/theworldwidejournal.com\/2019\/11\/08\/ms-launches-its-christmas-campaign-with-all-dancing-advert\/"},"modified":"2019-11-08T01:01:10","modified_gmt":"2019-11-08T00:01:10","slug":"ms-launches-its-christmas-campaign-with-all-dancing-advert","status":"publish","type":"post","link":"https:\/\/theworldwidejournal.com\/?p=118005","title":{"rendered":"M&amp;S launches its Christmas campaign with all-dancing advert"},"content":{"rendered":"<p>Retailer throws down gauntlet to John Lewis with \u2018shoulder roll\u2019 move it hopes will go viralMarks &amp; Spencer has thrown down the gauntlet to John Lewis this year with an all-dancing Christmas advert featuring a signature \u201cshoulder roll\u201d move that it hopes could set dancefloors and social media alight over the festive season.Set to House of Pain\u2019s 1992 hit Jump Around, the ad was made by the British director Jake Nava, best known for Beyonc\u00e9\u2019s Single Ladies music video. The M&amp;S ad, which launched on Friday, features a cast of dancers \u201cjumping around\u201d in M&amp;S jumpers. Continue reading&#8230;<br \/>\nVia: <a href=\"https:\/\/www.theguardian.com\/business\/2019\/nov\/08\/m-and-s-marks-and-spencer-launches-christmas-ad-campaign-all-dancing-advert\" target=\"_blank\">M&amp;S launches its Christmas campaign with all-dancing advert<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailer throws down gauntlet to John Lewis with \u2018shoulder roll\u2019 move it hopes will go viralMarks &amp; Spencer has thrown down the gauntlet to John Lewis this year with an all-dancing Christmas advert featuring a signature \u201cshoulder roll\u201d move that it hopes could set dancefloors and social media alight over [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-118005","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/118005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118005"}],"version-history":[{"count":0,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/118005\/revisions"}],"wp:attachment":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}