{"id":155754,"date":"2020-08-09T15:40:59","date_gmt":"2020-08-09T13:40:59","guid":{"rendered":"https:\/\/theworldwidejournal.com\/2020\/08\/09\/duchess-of-cambridge-floral-mask-prompts-face-covering-to-sell-out\/"},"modified":"2020-08-09T15:40:59","modified_gmt":"2020-08-09T13:40:59","slug":"duchess-of-cambridge-floral-mask-prompts-face-covering-to-sell-out","status":"publish","type":"post","link":"https:\/\/theworldwidejournal.com\/?p=155754","title":{"rendered":"Duchess of Cambridge floral mask prompts face covering to sell out"},"content":{"rendered":"<p>Kate\u2019s first official outing in Amaia mask leads to spike in \u2018ditsy print\u2019 searchCoronavirus \u2013 latest updatesSee all our coronavirus coverageIt is a truth universally acknowledged that anything the Duchess of Cambridge wears sells out. In the past week the so-called \u201cKate effect\u201d was put to public health use when she was photographed, for the first time, wearing a face mask.The \u00a315 mask, from the London-based childrenswear brand Amaia, swiftly sold out, while the digital fashion aggregator Lyst reported a 185% spike in searches for \u201cfloral\u201d, \u201cliberty print\u201d and \u201cditsy print\u201d face masks within 24 hours. Continue reading&#8230;<br \/>\nVia: <a href=\"https:\/\/www.theguardian.com\/uk-news\/2020\/aug\/09\/duchess-of-cambridge-floral-mask-prompts-face-covering-to-sell-out-amaia-ditsy-print\" target=\"_blank\">Duchess of Cambridge floral mask prompts face covering to sell out<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kate\u2019s first official outing in Amaia mask leads to spike in \u2018ditsy print\u2019 searchCoronavirus \u2013 latest updatesSee all our coronavirus coverageIt is a truth universally acknowledged that anything the Duchess of Cambridge wears sells out. In the past week the so-called \u201cKate effect\u201d was put to public health use when [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-155754","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/155754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=155754"}],"version-history":[{"count":0,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/155754\/revisions"}],"wp:attachment":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=155754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=155754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=155754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}