{"id":25583,"date":"2018-01-26T14:51:03","date_gmt":"2018-01-26T13:51:03","guid":{"rendered":"https:\/\/theworldwidejournal.com\/2018\/01\/26\/channel-4-hits-sweet-spot-with-bake-off-as-it-seeks-new-sponsor\/"},"modified":"2018-01-26T14:51:03","modified_gmt":"2018-01-26T13:51:03","slug":"channel-4-hits-sweet-spot-with-bake-off-as-it-seeks-new-sponsor","status":"publish","type":"post","link":"https:\/\/theworldwidejournal.com\/?p=25583","title":{"rendered":"Channel 4 hits sweet spot with Bake Off as it seeks new sponsor"},"content":{"rendered":"<p>Broadcaster raises cost to \u00a35m making series most lucrative for broadcaster since Big BrotherChannel 4 is on the hunt for a new sponsor for The Great British Bake Off at a pumped up price, after the new-look show defied critics and proved to be the broadcaster\u2019s biggest hit in decades.Sponsors Lyle\u2019s golden syrup and baking product maker Dr Oetker are understood not to be seeking to renew their one-year deal, which turned out to be a bargain given the huge success of Channel 4\u2019s first series. Continue reading&#8230;<br \/>\nVia: <a href=\"https:\/\/www.theguardian.com\/media\/2018\/jan\/26\/channel-4-hits-sweet-spot-with-bake-off-as-it-seeks-new-sponsor\" target=\"_blank\">Channel 4 hits sweet spot with Bake Off as it seeks new sponsor<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broadcaster raises cost to \u00a35m making series most lucrative for broadcaster since Big BrotherChannel 4 is on the hunt for a new sponsor for The Great British Bake Off at a pumped up price, after the new-look show defied critics and proved to be the broadcaster\u2019s biggest hit in decades.Sponsors [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-25583","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/25583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25583"}],"version-history":[{"count":0,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/25583\/revisions"}],"wp:attachment":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}