{"id":3924,"date":"2017-08-25T15:54:46","date_gmt":"2017-08-25T13:54:46","guid":{"rendered":"https:\/\/theworldwidejournal.com\/2017\/08\/25\/bake-off-hopes-positive-reviews-will-boost-ad-revenue\/"},"modified":"2017-08-25T15:54:46","modified_gmt":"2017-08-25T13:54:46","slug":"bake-off-hopes-positive-reviews-will-boost-ad-revenue","status":"publish","type":"post","link":"https:\/\/theworldwidejournal.com\/?p=3924","title":{"rendered":"Bake Off hopes positive reviews will boost ad revenue"},"content":{"rendered":"<p>Channel 4 hoped to cash in show\u2019s popular status but advertisers have been cautiousChannel 4\u2019s hopes that Bake Off will recoup the \u00a325m a year it needs to break even have risen following a string of mouth-watering reviews ahead of its return to TV next week, but a deteriorating advertising market threatens to leave it with a soggy bottom.The broadcaster has looked to cash in on Bake Off\u2019s status as the biggest show on British TV \u2013 more than half the viewing public watched the final of the last series on the BBC \u2013 pushing premium-priced ad slots to recover the \u00a375m it paid to air the show for the next three years. Continue reading&#8230;<br \/>\nVia: <a href=\"https:\/\/www.theguardian.com\/tv-and-radio\/2017\/aug\/25\/bake-off-hopes-positive-reviews-will-boost-ad-revenue\" target=\"_blank\">Bake Off hopes positive reviews will boost ad revenue<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Channel 4 hoped to cash in show\u2019s popular status but advertisers have been cautiousChannel 4\u2019s hopes that Bake Off will recoup the \u00a325m a year it needs to break even have risen following a string of mouth-watering reviews ahead of its return to TV next week, but a deteriorating advertising [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3924","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/3924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3924"}],"version-history":[{"count":0,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/3924\/revisions"}],"wp:attachment":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}