{"id":43972,"date":"2018-06-05T15:53:18","date_gmt":"2018-06-05T13:53:18","guid":{"rendered":"https:\/\/theworldwidejournal.com\/2018\/06\/05\/the-problem-with-ubers-new-pr-offensive-its-like-sweatshop-clothes-someone-is-paying\/"},"modified":"2018-06-05T15:53:18","modified_gmt":"2018-06-05T13:53:18","slug":"the-problem-with-ubers-new-pr-offensive-its-like-sweatshop-clothes-someone-is-paying","status":"publish","type":"post","link":"https:\/\/theworldwidejournal.com\/?p=43972","title":{"rendered":"The problem with Uber\u2019s new PR offensive: \u2018It\u2019s like sweatshop clothes. Someone is paying\u2019"},"content":{"rendered":"<p>The taxi app is attempting to turn around its toxic image with a quirky documentary narrated by Dawn French. But has anything actually changed for its drivers?Near the end of April, Uber dropped a \u201cfireside chat\u201d podcast on to its \u201cpartner\u201d channel on SoundCloud. It featured representatives of UberENGAGE (the company\u2019s scheme for soliciting feedback from its drivers) doing a little soul-searching about the taxi app\u2019s toxic public image. Back in 2014, the Guardian had been asking if Uber was the \u201cworst company in Silicon Valley\u201d, and that was before the sexual harassment lawsuits, the #DeleteUber campaign, the employment tribunals over its failure to pay the UK\u2019s minimum wage, Transport for London (TfL) refusing to renew its licence and the forced resignation of its chief executive, Travis Kalanick, last June.On the podcast, Uber London\u2019s marketing strategy boss, Irina Kondrashova, conceded that the company had some \u201creputational challenges\u201d. But she promised that Uber would come out fighting. \u201cYou probably haven\u2019t seen much advertising for Uber in the last six months or so because rebuilding reputation is not just what you say but how you say it,\u201d she said. \u201cShouting with billboards about how great we are doesn\u2019t feel like the right thing right now. But I have some great news in that [over] the next couple of months we\u2019re going to have some great campaigns coming out.\u201d Uber was ready \u201cto start telling people what we\u2019re about and how we\u2019re doing the right thing and ultimately changing our reputation\u201d. Continue reading&#8230;<br \/>\nVia: <a href=\"https:\/\/www.theguardian.com\/technology\/2018\/jun\/05\/the-problem-with-ubers-new-pr-offensive-its-like-sweatshop-clothes-someone-is-paying\" target=\"_blank\">The problem with Uber\u2019s new PR offensive: \u2018It\u2019s like sweatshop clothes. Someone is paying\u2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The taxi app is attempting to turn around its toxic image with a quirky documentary narrated by Dawn French. But has anything actually changed for its drivers?Near the end of April, Uber dropped a \u201cfireside chat\u201d podcast on to its \u201cpartner\u201d channel on SoundCloud. It featured representatives of UberENGAGE (the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-43972","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/43972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43972"}],"version-history":[{"count":0,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/43972\/revisions"}],"wp:attachment":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}