{"id":66794,"date":"2018-11-12T01:01:22","date_gmt":"2018-11-12T00:01:22","guid":{"rendered":"https:\/\/theworldwidejournal.com\/2018\/11\/12\/deja-vu-sainsburys-christmas-ad-smacks-of-john-lewis-campaign\/"},"modified":"2018-11-12T01:01:22","modified_gmt":"2018-11-12T00:01:22","slug":"deja-vu-sainsburys-christmas-ad-smacks-of-john-lewis-campaign","status":"publish","type":"post","link":"https:\/\/theworldwidejournal.com\/?p=66794","title":{"rendered":"Deja vu: Sainsbury&#039;s Christmas ad smacks of John Lewis campaign"},"content":{"rendered":"<p>Both feature school plays and samey straplines, but Sainsbury\u2019s is \u2018not worried\u2019When Sainsbury\u2019s signed up the director of the Hollywood hit The Greatest Showman to make its Christmas campaign the grocer probably thought it had the festive season all wrapped up.The only problem is the campaign, which breaks on social media and during ITV\u2019s Coronation Street on Monday, bears an uncanny resemblance to an ad recently put out by the perennial Christmas campaign winner John Lewis. Continue reading&#8230;<br \/>\nVia: <a href=\"https:\/\/www.theguardian.com\/business\/2018\/nov\/12\/deja-vu-sainsburys-christmas-ad-smacks-of-john-lewis-campaign\" target=\"_blank\">Deja vu: Sainsbury&#039;s Christmas ad smacks of John Lewis campaign<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Both feature school plays and samey straplines, but Sainsbury\u2019s is \u2018not worried\u2019When Sainsbury\u2019s signed up the director of the Hollywood hit The Greatest Showman to make its Christmas campaign the grocer probably thought it had the festive season all wrapped up.The only problem is the campaign, which breaks on social [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-66794","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/66794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66794"}],"version-history":[{"count":0,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=\/wp\/v2\/posts\/66794\/revisions"}],"wp:attachment":[{"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theworldwidejournal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}